Original Sponsored X Post
$350
One original sponsored post, published organically on Tony's X account.
PARTNERSHIP DISCOVERY HUB|AMERICAS / GLOBAL REACH
DATA REFRESH: November 1, 202690-DAY DATA // THROUGH OCTOBER 31, 2026
TONY SIMONS // PARTNERSHIPSMEDIA KIT // V2.0
TONY
SIMONS
BUILDER // CREATOR // INDEPENDENT TECH MEDIA
Autonomous AI agent developer, founder of AIowa LLC, and operator of Tony Reviews Things. Hands-on testing, real technical workflows, and transparent, source-backed audience metrics.
OPERATOR // TS-01ONLINE
VERIFIED CREATOR ECOSYSTEM
14 Years Testing · Autonomous Agents · Zero Compromise
TRT / AIOWACANONICAL
90 Days · Aug 3–Oct 31
8.15M
IMPRESSIONS
X account impressions
90 Days · Aug 3–Oct 31
50.8K
BOOKMARKS
Saved posts during this window
90 Days · Aug 3–Oct 31
173.7K
ENGAGEMENTS
Account engagements during this window
90 Days · Aug 3–Oct 31
2.13%
ENGAGEMENT RATE
Weighted engagements per impression
02 // PERFORMANCE AUDIT/X PLATFORM ANALYTICS
THE SIGNAL
SELECT WINDOW:
BOOKMARK VOLUME
14,197
BOOKMARKS RECORDED // OCTOBER 1–31
Source: X Analytics Account Overview Export
“Content built to be used, not just scrolled past.”
The X Analytics export records 14,197 bookmarks during this reporting window. Bookmarks count save actions; the export does not show why each post was saved.
ImpressionsOct 1–31, 2026 · 31 days
2,777,275
Impressions across all complete daily rows in this window.
SOURCE // X Account Overview
LikesOct 1–31, 2026 · 31 days
26,160
Likes recorded during the complete reporting window.
SOURCE // X Account Overview
EngagementsOct 1–31, 2026 · 31 days
52,421
Engagements across the complete daily rows in this window.
SOURCE // X Account Overview
Weighted Engagement RateOct 1–31, 2026 · 31 days
1.89%
Weighted rate: 52,421 engagements / 2,777,275 impressions.
SOURCE // X Account Overview
BookmarksOct 1–31, 2026 · 31 days
14,197
Bookmarks recorded during the complete reporting window.
SOURCE // X Account Overview
SharesOct 1–31, 2026 · 31 days
1,815
Shares recorded during the complete reporting window.
SOURCE // X Account Overview
RepliesOct 1–31, 2026 · 31 days
4,353
Replies recorded during the complete reporting window.
SOURCE // X Account Overview
RepostsOct 1–31, 2026 · 31 days
1,331
Reposts recorded during the complete reporting window.
SOURCE // X Account Overview
Profile VisitsOct 1–31, 2026 · 31 days
4,565
Profile visits recorded during the complete reporting window.
SOURCE // X Account Overview
New FollowsOct 1–31, 2026 · 31 days
1,148
New follows during this window; this is growth, not a current follower total.
SOURCE // X Account Overview
UnfollowsOct 1–31, 2026 · 31 days
270
Unfollows recorded during the complete reporting window.
SOURCE // X Account Overview
Net FollowsOct 1–31, 2026 · 31 days
+878
New follows minus unfollows; this is growth, not a current follower total.
SOURCE // X Account Overview
Create PostOct 1–31, 2026 · 31 days
182
The export's Create Post metric across the complete reporting window.
SOURCE // X Account Overview
Video ViewsOct 1–31, 2026 · 31 days
108,965
Views from the separate X video overview export; not included in account impressions.
SOURCE // X Video Overview
ACCOUNT TOTALS USE COMPLETE DAILY ROWS ONLY · THROUGH OCTOBER 31, 2026
LAST EXPORT AUDIT: November 1, 2026
03 // AUDIENCE COMPOSITION/3-MONTH IMPRESSIONS AUDIENCE · NOV 1 SNAPSHOT
WHO'S LISTENING
Source: X Analytics Audience panel, Impressions filter. X Analytics 3M view captured November 1, 2026; the exact range start is not shown.
MEASUREMENT INTEGRITY NOTE: These figures describe shares in X's 3M Impressions panel, not current follower totals or general follower demographics. The screenshot does not show the exact 3M start date; X notes that gender data may be inferred.
BEYOND THE FOLLOWER GRAPH3M IMPRESSIONS VIEW
67.4%
NON-FOLLOWER IMPRESSION SHARE
X's 3M Impressions panel captured on November 1 attributes 67.4% of the represented impression audience to non-followers and 32.6% to followers.
Followers: 32.6%Non-Followers: 67.4%
AGE DISTRIBUTIONAGES 25–54
76.8%
SHARE OF 3M IMPRESSIONS AUDIENCE
61.2% are ages 25–44. X's screenshot shows age bands, not job roles or purchase authority.
25–34: 33.2%35–44: 28.0%45–54: 15.6%
Age Distribution7 BRACKETS
13–171.4%
18–248.8%
25–3433.2%
35–4428.0%
45–5415.6%
55–646.9%
65+6.0%
Geographic ReachTOP REGIONS
United States37.0%
Japan5.2%
United Kingdom4.1%
Germany3.7%
France3.6%
Other46.5%
U.S. share of the 3M Impressions audience: 37.0%. Rounded percentages may not total exactly 100%.
Device BreakdownPLATFORM
iOS63.7%
Android19.3%
Web17.0%
Gender DistributionIMPRESSIONS PANEL
90.7%
Male · X-inferred
5.4%
Female
3.9%
Not Specified
04 // PROVED IMPACT/SELECTED CONTENT & CASE STUDIES
THE WORK
Technical GuideX / Developer Guide · July 5, 2026
Hermes Agent Slash Command Cheat-Sheet
A practical Hermes Agent command and routing reference. Its July 5, 2026 post export recorded 105,221 impressions, 12,151 engagements, and 2,014 bookmarks.
Audience Behavior: The July 5, 2026 post export reports an 11.55% aggregate engagement rate. These post-level figures are historical and do not explain why viewers bookmarked it.
KEY PROOF POINT
~11.5%
ENGAGEMENT RATEImpressions105,221
Engagements12,151
Bookmarks2,014
Eng. Rate11.55%
New Follows+83
Launch ActivityX / Code Distribution · July 25, 2026
Open-Source Hermes Skills Production Release
Announcement of an open-source Hermes skills release. Its July 25, 2026 post export recorded 915 URL clicks; downstream repository visits and installs were not measured.
Audience Behavior: The July 25, 2026 post export reports 915 URL clicks. It does not measure downstream repository visits, installs, or conversions.
KEY PROOF POINT
915
DIRECT URL CLICKSImpressions24,377
Engagements2,370
Bookmarks480
URL Clicks915
Eng. Rate9.72%
New Follows+39
Hermes Mobile ReviewTony Reviews Things (TRT) · October 31, 2026
Hermes Mobile Review: A Promising Early Beta for Your AI Agents
Hands-on iPhone review of the Hermes Mobile early beta, covering chats, agent controls, skills, and MCP integrations while noting workflows not fully tested and current beta limits.
Review Takeaway: The published review gives the early beta 4.0/5 and distinguishes tested features from workflows that were not fully evaluated.
KEY PROOF POINT
4.0 / 5
TRT SCORE05 // BRAND ARCHITECTURE/CONNECTED CREATOR HUB
THE ECOSYSTEM
Three specialized, complementary doors. From hands-on consumer reviews to autonomous AI engineering and commercial enterprise contracting.
Core BrandAI BUILDER & CREATOR
Tony Simons
Systems, Autonomous Agents & Developer Tooling
The primary seat for AI agent engineering, daily workflow breakdowns, open-source tooling, and technical commentary that developers bookmark and execute in production.
OPERATIONAL FOCUS
Artificial Intelligence & Autonomous Agents
Hermes Agent Architecture & Tooling
Developer Tools & Technical Demos
Open Source Software Launches
Practitioner Education & Livestreams
Editorial ArmINDEPENDENT CONSUMER TECH EDITORIAL
Tony Reviews Things
Hands-On Testing, Real Tradeoffs, Honest Verdicts
Thorough, zero-fluff technology reviews written from actual weeks of use. If hardware breaks or software underdelivers, it is clearly stated. Verdicts remain 100% independent.
OPERATIONAL FOCUS
Consumer Hardware & Audio Technology
Hands-On Benchmarking & Daily Driver Testing
Setup Friction & Edge-Case Discovery
Buyer-Focused In-Depth Verdicts
Long-Form Editorial & Video Reviews
Commercial EntityCOMMERCIAL TECHNOLOGY & OPERATIONS
AIowa LLC
Commercial Operator, Enterprise AI & Systems
The registered commercial entity backing the entire ecosystem. Handles enterprise contracting, institutional engagements, consulting agreements, and structured media sponsorships.
OPERATIONAL FOCUS
Commercial Contracting & Sponsorship Vehicle
Enterprise AI & Autonomous Agent Consulting
Production Software Development
Strategic Creator / Brand Collaborations
Custom Workflow Implementation
06 // COLLABORATION FORMATS/PRODUCTION SCOPES
WHAT WE CAN BUILD TOGETHER
CATEGORY 01: PAID PROMOTIONAL PLACEMENT
Sponsored threads, video demos, and newsletter mentions. You get reach to real builders, honest testing, and clear sponsored disclosures. No hollow cheerleading.
CATEGORY 02: INDEPENDENT EDITORIAL REVIEW (TRT)
Full testing on Tony Reviews Things. Physical product access or working credentials required. Verdicts cannot be purchased, negotiated, or pre-approved.
PUBLIC RATE CARD // USD
Clear scopes. Clear rates.
Rates cover the organic sponsored work listed here.
Sponsored X Thread
$700
One original thread of 5–7 posts, published organically on Tony's X account.
Hands-On Technical Demo
$1,500
One agreed test workflow, a simple screen-recorded walkthrough, and a 5–7-post X thread.
Each scope includes one factual revision, organic publication on @tonysimons_, clear sponsorship disclosure, and independent editorial judgment.
Paid advertising usage, reuse on brand channels, exclusivity, custom development, and extensive video editing are scoped separately. Confirm the exact scope and payment terms before booking.
Account analytics are historical context, not a guarantee of sponsored-post reach or results.
Paid Promotion
Sponsored X Launch Campaigns
High-impact standalone posts, technical threads, or multi-day launch sequences crafted in Tony's direct, authoritative voice with screen captures and code snippets.
KEY DELIVERABLES
Native thread or anchor post with visual assets
Engaged follow-up replies and audience interaction
Strategic bookmark-optimized formatting
Transparent #ad or #sponsored disclosure
BEST FOR: Software releases, developer tools, new feature rollouts, API launches.
Inquire About This FormatPaid Promotion
Technical Walkthroughs & Demos
Screen-recorded, step-by-step developer walkthrough showcasing installation, configuration, realistic daily workflows, and solving actual builder friction.
KEY DELIVERABLES
High-resolution video recording with clear audio narration
Real-world workflow demonstration (not scripted marketing read)
Social video clips optimized for X and LinkedIn distribution
Accompanying technical summary with direct links
BEST FOR: Developer platforms, SDKs, CLI tools, AI agent frameworks, cloud services.
Inquire About This FormatIndependent Editorial
Independent Hardware / Software Review
Comprehensive, hands-on testing on Tony Reviews Things (TRT). Requires physical hardware access or production software credentials. Verdicts remain 100% independent.
KEY DELIVERABLES
Full long-form review article on TonyReviewsThings.com (7–10 min read)
Original high-resolution photography and hardware bench testing
Deep dive into setup friction, daily usability, and what breaks
Social distribution with key findings and review link
BEST FOR: Consumer electronics, audio gear, creator workstations, desktop peripherals.
Inquire About This FormatPaid Promotion
The Docket Newsletter Feature
Dedicated featured segment or newsletter sponsorship reaching dedicated subscribers who read Tony's weekly Sunday synthesis of AI tools and builder infrastructure.
KEY DELIVERABLES
Dedicated 150–250 word sponsor segment in Sunday newsletter
Prominent link placement and contextual introduction
Direct exposure to active builders, founders, and engineers
Full open and click reporting
BEST FOR: SaaS products, specialized builder communities, tech conferences, developer APIs.
Inquire About This FormatPaid Promotion
Livestream Integrations & Live Coding
Live unboxing, real-time code implementation, or dedicated interactive live stream session putting your tool through realistic tests with community Q&A.
KEY DELIVERABLES
Dedicated live segment or full session testing the tool in real time
Interactive audience Q&A and immediate live reactions
Stream archive distribution and highlight clips
Live pinned link and chat commands
BEST FOR: Interactive developer tools, AI agents, IDEs, real-time software.
Inquire About This FormatPaid Promotion
Full Multi-Channel Launch Package
Coordinated launch blitz combining X campaign, hands-on demo video, newsletter placement, and community discussion to generate concentrated day-one discovery.
KEY DELIVERABLES
Pre-launch teaser + primary launch announcement thread on X
Dedicated video demonstration / workflow tutorial
The Docket newsletter feature on launch week
Post-launch momentum follow-up showing practical output
BEST FOR: Series launches, major product 1.0/2.0 releases, pivotal platform updates.
Inquire About This FormatAIowa LLC Consulting
Enterprise Agent Advisory & Consulting
Direct technical advisory via AIowa LLC on AI agent architectures, Hermes Agent deployment, developer UX, and builder adoption strategies.
KEY DELIVERABLES
Architecture review and developer friction audits
Custom agent skill design and multi-agent workflow architecture
Executive advisory sessions on open-source agent ecosystems
Formal commercial contract through AIowa LLC
BEST FOR: Enterprises deploying autonomous agents, developer tooling startups.
Inquire About This Format07 // CLIENT & BRAND FEEDBACK/VERIFIED OUTCOMES
THE RECEIPTS
Brand Attribution:
PROVEN OUTCOME // 01·Autonomous Agent Setup & Infrastructure Delivery
“If you are trying to configure Hermes Agent with little to no computer knowledge, Tony is the right guy for the job.”
Launch Lab Client
Founder & Operator
VERIFIED DIRECT FEEDBACK
PROVEN OUTCOME // 02·Hardware Testing & Long-Form Review
“Your review was very detailed and professional, and we truly appreciated the time and effort you put into testing the product and sharing your experience. We’d be very happy to work with you again.”
Consumer Technology Brand
Partnership & PR Lead
VERIFIED DIRECT FEEDBACK
PROVEN OUTCOME // 03·Bone-Conduction Earphone Testing & Product Coverage
“We are very happy with how it turned out and it is a real pleasure to cooperate with you.”
Audio & Wearables Manufacturer
Marketing Lead
VERIFIED DIRECT FEEDBACK
08 // TRUST ARCHITECTURE/EDITORIAL INTEGRITY
THE RULES
Why our audience trusts recommendations and how brand partners reach a technical audience.
RULE // 01
Verdicts Are Never For Sale
Paid sponsorship buys placement, visibility, and attention. It never buys a verdict.
If a product has rough edges, missing features, or questionable pricing, that is exactly what gets reported. Brands partner for honest reach to real builders, not hollow cheerleading.
NON-NEGOTIABLE OPERATING PRINCIPLE
RULE // 02
Hands-On Access Is Mandatory
No hands-on testing, no coverage. We do not review spec sheets.
To review hardware or software, Tony must have working hardware in hand or active software credentials. If an edge case breaks during daily use, readers will hear about it.
NON-NEGOTIABLE OPERATING PRINCIPLE
RULE // 03
Editorial Control Remains 100% Tony's
No pre-approval of editorial takes. No scripted talking points.
Partners may check for factual inaccuracies (such as incorrect technical specs or dead links), but the perspective, critique, comparison, and verdict remain entirely independent.
NON-NEGOTIABLE OPERATING PRINCIPLE
RULE // 04
Zero Ambiguity on Sponsorship Disclosure
Every sponsored post, video segment, and newsletter feature is explicitly labeled.
Disclosures (#ad, #sponsored, or clear verbal callouts) are placed front and center, never buried in fine print. Trust is the only currency that makes partnerships effective.
NON-NEGOTIABLE OPERATING PRINCIPLE
RULE // 05
Right of Refusal
We decline campaigns that do not serve the builder audience.
If a product is substandard, predatory, or irrelevant to developers, engineers, and tech practitioners, the collaboration is politely declined. Alignment always comes before budget.
NON-NEGOTIABLE OPERATING PRINCIPLE
RULE // 06
Claims Must Be Reproducible
Every benchmark, command, and workflow demo must actually run.
We don't publish simulated benchmark graphs or vaporware claims. If a demo appears in a video or thread, it was executed live on Tony's workstation or test infrastructure.
NON-NEGOTIABLE OPERATING PRINCIPLE
09 // INTERACTIVE CONFIGURATOR/CUSTOM CAMPAIGN BUILDER
BUILD A CAMPAIGN
Configure your release scope in 3 steps. We generate a tailored campaign architecture and pass it directly into your inquiry.
1
WHAT ARE YOU LAUNCHING?
2
WHAT FORMAT DO YOU WANT?
3
WHAT'S THE PRIMARY OBJECTIVE?
RECOMMENDED ARCHITECTUREDYNAMIC MATCH
Technical Developer Adoption Package
Focus on eliminating onboarding friction and showing how senior practitioners use the tool in production.
RECOMMENDED SCOPE & DELIVERABLES
Hands-on walkthrough testing real installation & command usage
Visual cheat-sheet or workflow reference optimized for bookmarks
Contextual engagement responding to community technical questions
TARGET TIMELINE7–10 Days
PRIMARY CHANNELX Developer Audience (@tonysimons_)
Published base rates apply to listed scopes. Expanded rights, custom development, and extensive editing are scoped separately.
10 // IDENTITY & PROVENANCE/BUILDER & CREATOR
ABOUT TONY
14 Years OF TECH PUBLISHING
Operating out of Iowa, USA · Commercial entity AIowa LLC
PORTRAIT // CREATOR_IDENTITY
Tony Simons
Founder, AIowa LLC · Lead Reviewer, Tony Reviews Things
Tony Simons is an AI builder, software creator, and independent technology reviewer with 14 years of experience publishing technology analysis and stress-testing hardware and software.
As the founder of AIowa LLC and operator of Tony Reviews Things, Tony focuses on autonomous agent architectures, developer productivity tooling, and hands-on consumer tech. He doesn't read spec sheets from a press kit—he configures, benchmarks, and pushes tools until they break.
His content is known for dense operational utility: cheatsheets, daily workflows, edge-case breakdowns, and honest verdicts that developers bookmark and execute in production.
HANDS-ON BENCHMARKING
Real-World Hardware & Software Testing
Pictured: Testing bone-conduction audio acoustics and fit. Every hardware review involves weeks of daily driver usage before publishing an editorial verdict.
Builder First
Writing code and shipping agent systems daily. Tools are evaluated from practical usage, not hypothetical marketing.
14 Years Publishing
Over a decade of independent technology reporting, hardware testing, and deep-dive consumer reviews.
Zero-Hype Verdicts
Unfiltered critiques that highlight both breakthroughs and shortcomings. Credibility is protected above all else.
Commercial Operator
AIowa LLC provides the legal and corporate foundation for structured enterprise contracting and sponsorships.
11 // START A CONVERSATION/PARTNERSHIP INQUIRY
LET'S WORK
Tell Tony what you're building and who you want to reach. You'll get an honest response on fit, timeline, and deliverables.
DIRECT ACCESS
No Agency Middlemen
You communicate directly with Tony. AIowa LLC provides the commercial contracting, invoicing, and legal framework.
COMMERCIAL INQUIRIEStony@aiowa.dev
EDITORIAL & HARDWARE (TRT)tony@tonyreviewsthings.com
DIRECT DM@tonysimons_ on X
NDA & Enterprise Invoicing Available
PREFER DIRECT EMAIL?
Clicking below generates a pre-formatted email in your default mail client with all current form parameters.
Open in Email Client →12 // EXECUTIVE SUMMARY·November 1, 2026 EDITION
Download the Traditional Media Kit (PDF)
While this website remains the live canonical hub for up-to-date data and interactive scoping, we provide a clean, two-page condensed PDF reference for corporate PR teams, sponsorship boards, and brand procurement.